Grasse is the cradle of perfumery and produces some of the highest quality raw materials in the world, this beautiful region welcomes us all in its embrace of precious flowers and ageless aromas. The “Maître Gantiers” manufactured gloves, fans and other perfumed accessories for the Royal Houses of Renaissance Europe. In 2018, UNESCO accredited the Art of Perfumery in Grasse World Heritage Status in light of their exceptional knowledge associated with cultivating ingredients and for the art of perfume composition.

Our desire was to create a fragrance which represents the history and unique craftmanship of Grasse enabling everyone to enjoy the quality and true greatness of the art of French perfumery. To achieve this, Gian Luca Perris selected a protagonist of suitable grandeur:

« In Grasse there were several noteworthy candidates to be the lead creative in this project! But to me, Jean Claude Ellena is the most iconic perfumer of our time and stands above everyone else. Clearly, there is no doubt he was artistically born in Grasse. »

cit. Gian Luca Perris

THE PROTAGONIST: THE NOSE

Many of you know Jean Claude Ellena from the masterpieces he has created. However, not everyone knows his whole story: as a child he harvested jasmine and roses with his grandmother, then he started working in the factories producing essential oils and absolutes, on top of it all he then became a master of the art of perfume composition. Jean-Claude Ellena has experienced first-hand all of the elements that made Grasse a heritage of humanity:

“ Jean Claude calls himself an « écrivain des odeurs », I love to call him the Perfume Poet, and it was a true privilege to work with him on this project ”

cit. Gian Luca Perris

JASMIN DE PAYS

« My devotion to jasmine lies with my childhood in Grasse. As a child, I used to harvest jasmine at dawn, picking the white porcelain flowers one by one, their smell was green, transparent and intoxicating. By noon, the last of the last white petals released a warm smell of orange blossom. By night, the forgotten flowers, now yellowed, emanated a happy, deep animalic fragrance. If its perfume was given rhythm by the time of day, then its nature never changed. Admiring this work of nature was my inspiration to imagine the perfume in a different way, to play with its elements and change its effects to make it unique and forever Jasmine. »

Jean Claude Ellena

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